What Is SEO?

What is SEO?

Search Engine Optimization consists of techniques used to bring a quantity of high-quality traffic to your website

What is the purpose of SEO?

To bring the right customer to your website looking for exactly what you offer. Example: You are a farmer selling apples. You don’t want people coming to your website looking for Apple Computers.

Why do I need SEO?

SEO brings you new customers… and lots of ’em!

Can I have a website without SEO?

Sure you can… if you are content with your existing customer base. But, if you are looking to grow your business, yu need a constant influx of new customers. That’s what SEO does.

Do I need a whole new website?

Absolutely not! While it’s ideally best to lay out your SEO strategy in the initial planning stage of your website, it can be applied to an existing website.

Is SEO “Set It and Forget It”?

No. The rules of the search engines ( particularly Google) change regularly, so your website must be monitored, analyzed and adjusted on a weekly basis. This assures that your website remains in tip-top shape, attracting every potential customer.

I see free websites on TV all the time. Are they SEO’d?

Not at all. Read the fine print. These companies offer only boiler plate SEO, starting at $300 a month. We do not offer generic SEO. We customize and tailor to your specific business expertise.

How will I know if it’s working?

In addition to the increase in business, you will be able to monitor the website’s performance through the Web Analytics that are installed as part of the SEO process.

Will SEO help my website be found on mobile devices, like smart phones and tablets?

Yes, it will, but as of April 21, 2015, if your website is not “Mobile Friendly”, it will not be found in mobile search. Mobile is getting bigger every day. Just because someone gets home, it doesn’t mean that they are jumping on a desktop computer.

My website designer told me my current website is SEO’d. How do I know if it is?

The best way to determine if your website sufficiently optimized is to have Web Pro NJ perform an SEO Website Audit. You will receive a detailed report on the state of your website, telling you both the good, and the bad. Website Audit

Internet Marketing is more important today than it’s ever been, and will prove to be the singularly most important factor in your ultimate Web success. If potential customers can’t find you, you aren’t making any money. Search engines are the Yellow Pages of today… and tomorrow.

Jeffrey Saltzgiver
Web Pro NJ

About the author: Jeffrey Saltzgiver

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