In able to determine which pages of a website are working, and which ones aren’t, we need to track all the traffic; where it’s coming from, how long the person is staying on the site, what they are doing when they’re there, where they came from, what keyword brought them there ans so very much more.
With an analytics program like Google Analytics, we have access to all of those metrics. Once we gather this data, we can address what needs to improved to make the website rank higher, as well as give a better user experience.
Web Analytics gives you insight into your web site traffic and marketing effectiveness. Various metrics are used to analyze your traffic data and be prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. Collected data is utilized to optimize your pages for organic search as well as paid search (PPC). The analytics program helps to select the right keywords, target the best markets, and engage and convert more customers.
Web analytics can be used for more than just measuring web site traffic. It is also useful for market and business research. It helps gauge traffic and popularity trends which is useful for market research. You are able to monitor the number of visitors to your website, where they come from, how long they stay, the number of page views, as well as many other factors.
Off-Site Web Analytics
Off-site analytics doesn’t matter whether you have a web site or not. It measures the potential audience (opportunity), share of voice (visibility), and buzz (comments) with regard to a given topic or theme all across the Internet. Basically, it tells you what people are talking about and interested in.
On-Site Web Analytics
On-site analytics tracks a user once they’re on your website. It keeps track of what landing pages are drawing traffic and encouraging customers to convert. It provides you with web statistics to determine what changes need to made to the site to improve performance and conversion.
Facebook Pixel is similar to Google Analytics in that it is also a tracking code that you put on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.